Brand Refreshing Plan

Brands that don't change all the time risk becoming irrelevant or out of date. Unless they underwent rebranding or refreshes, some of the most well-known brands of today would not have generated any buzz. Use the stages listed below to lead your customer through a successful refresh, but advise them to modify each one to suit their company's objectives and target market.

1. Ascertain whether you require a rebrand or a brand update. Even if your customer has expressed a desire to rebrand, you should first determine why before moving forward with the process. If your client can't provide a specific justification (and "I'm bored" doesn't count), you should look into other options. 

Why must you complete this task first? The process of rebranding involves more than just changing your name or logo. Businesses need to be open to changing their overall corporate vision, which includes their goals, message, and culture. 

Rebranding successfully takes a lot of time, money, and effort, and those that aren't fully dedicated will be left with a vague brand that won't stand out in today's cutthroat market. 

2. Have a brainstorming session with your team to determine the future state of the business. A brand's refresh shouldn't be the only job of a select group; rather, your team should be involved in coming up with innovative concepts for the brand's future. You must make a choice on which components might be able to draw greater attention.

 1.Modernize your logo to make it more distinctive and distinct from         rivals.

 2.Make your chosen typeface readable, credible, and distinctive. 

 3.Color Scheme: Using color theory, make your colour scheme speak     for your brand.

 4.Brand Slogan: New brand slogans ought to address pertinent demands.

 5.Writing Style: Develop a more standardized writing style that speaks to the buyer personas who are interested in the company's goods or services.

 Additionally, if you're working on a client's business, ask them and their staff the following questions:

1. Do they intend to expand locally, nationally, or internationally?

2. What further markets do they intend to enter? 

3. Include the responses in your brand's image so that a refresh is not required in the future.

 3. Connect with your audience on social media. Launch your refresh softly with new marketing materials or UI/UX. Using platforms like LinkedIn, Twitter, and Facebook is among the most common ways for modern business owners to connect with their target markets.

 Use social media marketing to let your audience know about impending changes and to ask them for feedback on the refresh informally. By using social listening techniques, listening to your audience, and incorporating their suggestions into your new design, you can gather research in this manner.

 4. Incorporate the desires or feelings of your audience into your strategy. The most effective brands elicit some sort of feeling from their target market. Meet them in person, talk to them directly, and ask for their opinion. Then, consider how you may enhance your image. People like to feel that their efforts are making a difference, and providing that feeling in-person or by offering incentives through surveys are excellent methods to boost client loyalty.

 5. Adopt the adjustments gradually. Change the typeface used in documents as a simple starting point, then progress from there. Evaluate responses, and make necessary adjustments. If there is an excessive amount of negative feedback, talk to your audience to find out what the problem is and determine whether making changes would have an impact on your rebranding or not. 

In order to ensure that you execute your own brand refresh with intention, you might find it helpful to use a checklist if you're ready to move forward and conduct a brand refresh. 

Conclusion

Your team's ultimate objective is to have a profitable business. Additionally, you may position your brand to endure the test of time with a properly executed rebrand or refresh. Although it could take some time to see the results, your brand's ability to adapt will be rewarded. Change is good.