With Vietnamese coffee, Kings Coffee hopes to create a "strong" brew in the Indian market.

According to legend, the French introduced the coffee crop to Vietnam in the 19th century and popularized coffee among the populace and the king of the country. Vietnam's coffee is now referred to as the king's coffee because it eventually became the king's favorite beverage. Vietnamese coffee has a robust flavor as a result of the 15 minutes of low heat roasting.

Their coffee concoctions are excellent. When I was on a business trip to Vietnam, I observed that there was a coffee shop every two minutes, according to Abhishek Khurana, the founder of Kings Coffee. Abhishek established Kings Coffee in India in 2017 after being inspired by the Vietnamese coffee tradition.

The firm, situated in New Delhi, sells a variety of Vietnamese-sourced ready-to-drink and pour-over coffees. Abhishek worked in the family business prior to starting his own firm. Later, he launched this coffee business as a result of his interest in the food and beverage sector and his desire to create something on his own. Along with coffee beans and milkshakes, Kings Coffee offers a variety of cold brew and pour-over coffees. A 280-ml glass bottle of the ready-to-drink cold coffee costs Rs 139, while a 320-ml container costs Rs 250.

 The lactose-free coffee in cans is available in the original and mocha flavors, while the bottled coffee is available in the original, mocha, latte, hazelnut, and vanilla flavors. There are 100 grammes of medium- and dark-roasted pour-over coffee brew packs available for Rs 350 for coffee connoisseurs. The goods have an 18-month shelf life. Robusta beans, which are roughly twice as strong as Arabica beans, are used to make Kings Coffee products. These beans are imported directly from Vietnam. 

Distribution

 In addition to its presence at more than 15,000 stores throughout India, Kings Coffee is also present in airports, quick service restaurants, general merchandise, and movie theatres. It is sold in retail establishments like Spencer's, 24/7, Wellness Forever, Namdharis, Lulu, Le Marche, and Reliance Signature. Additionally, the products can be found on e-commerce websites and other marketplaces including Blinkit, Bigbasket, Zepto, Amazon, and Flipkart. 70 distributors for the business exist around the nation. 

Competition in Market

 The market is swamped with coffee brands including Sleepy Owl Coffee, Rage Coffee, Blue Tokai Coffee, Country Bean, Third Wave Coffee Roasters, SLAY Coffee, and Beanly, despite the fact that India is known as a tea-drinking country. Abhishek claims that the nation's coffee culture is expanding quickly. India is already experiencing the third wave of the coffee revolution, and Tim Hortons is now expanding there as well. The market is substantial and is excellent for the company.

 When asked how his business stands apart, Abhishek responds that Vietnamese coffee beans have a particular flavor and color, are slightly bitter, and are boldly caffeinated. Additionally, the coffee is served with sweetened condensed milk.

 He claims that people favor Vietnamese coffee because of its robust flavor and low acid content. The market for ready-to-drink coffee was estimated to be worth $22.44 billion in 2019 and is expected to grow to $42.36 billion by 2027, at a CAGR of 8.31%, according to Fortune Business Insights. From 2022 to 2027, the ready-to-drink coffee market in India is projected to grow at a CAGR of 3.3%. Kings Coffee has shown growth thus far, with a turnover of Rs 24 crore in FY22 and an anticipated Rs 35 crore in FY23. 

The business claims to have sold 1.5 lakh pour-over packs, 11 lakh cans, and over 15 lakh bottles. More than 85% of company earnings originate from offline sources. The bootstrapped firm received a Rs 15 lakh first investment from friends and family. Angel investors have committed Rs 20 crore to Kings Coffee at equity dilution. 

Plan for Growth

The business intends to include vegan coffee and increase its selection of milkshakes. By 2024, it wants to earn Rs 100 crore in income. The startup serves all of Southeast Asia from a manufacturing facility in Vietnam.

 It intends to establish two production facilities: one in the GCC to serve the MENA market and one in India to serve Bangladesh, Sri Lanka, Nepal, and India.